Elke Reinhuber is not your average artist, because she has become a specialist on choice, decision making and counterfactual thoughts in media arts, since working on her practice-based PhD. As a decidophobic in her own life, she explores in particular alternative layers of the here and now with immersive environments and expanded photography; currently working on an app for reality augmentation as artist in residence at ZKM. Her work has been on display in several international museums, galleries or site-specific events.
Additionally, her alter ego the ‘Urban Beautician’ is pursuing a life which Elke didn’t follow. But that’s another story.

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