Elke Reinhuber is not your average artist, because she became a specialist on choice, decision making and counterfactual thoughts in media arts. As a decidophobic in her own life, she explores in particular alternative layers of the here and now with immersive environments and expanded photography.

Initially Elke Reinhuber received professional training as an industrial photographer and studied at the Berlin University of the Arts (UDK), as well as in London (Chelsea College), Bologna (Accademia di Belle Arti) and Sydney (SCA) before she started teaching at the Braunschweig University of the Arts (HBK) and establishing the department for Media Design at the German University in Cairo (GUC).
Later, she worked as a visiting artist at the ZKM in Karlsruhe on an elaborate project about augmented reality; on behalf of the "Badisches Staatstheater", she developed a semi-circular video projection for the ballet production "Mythos", applying thermography.

Her artwork was presented in several international institutions.

Her current projects include:
360° Video Secret Detours
VENOMENON – a stereoscopic video-installation
The Urban Beautician

In her artistic research, Elke focuses on the challenge of Decision making as well as to extend the boundaries of photography.