Reinhuber teaches and researches as an assistant professor at Nanyang University in Singapore since July 2014. In 2013, she was awarded a practice-based doctorate degree in media arts at COFA, Sydney, suggesting the term 'Counterfactualism' as a new category for the arts and humanities, dealing with the retrospective analysis of turning points in life.

In her current artistic research, Elke Reinhuber investigates on the correlation between decisions and emotions and explores different strategies of visualisation and presentation. Her PhD thesis suggests 'Counterfactualism' as a new category for fine arts and humanity, dealing with the retrospective analysis of turning points in life.

- Counterfactuals in Media Art
- Immersive Environments
- Virtual Reality
- Augmented Reality
- Imaging Technologies
- Expanded Photography
- Environmental Issues